http://hdl.handle.net/20.500.11960/2385 2026-08-28T00:39:29Z 2026-08-28T00:39:29Z Silva, Ana Fonseca, Manuel Cardoso, Paulo Ribeiro Fonseca, Maria Castro Teixeira, Andreia http://hdl.handle.net/20.500.11960/3726 2023-11-17T19:02:25Z 2021-01-01T00:00:00Z

Title: Factors influencing the purchase intention of cruelty-free cosmetics in portuguese consumers: an exploratory approach Authors: Silva, Ana; Fonseca, Manuel; Cardoso, Paulo Ribeiro; Fonseca, Maria Castro; Teixeira, Andreia Abstract: The planet’s sustainability and animal welfare are causes which are increasingly being supported by consumers and embraced by brands. Specifically, in the cosmetic industry, cruelty-free brands offer the consumer the possibility of using products that do not perform tests on animals in their development. This study aimed to identify the dimensions which may be related to the purchase intention of this type of products. It was possible to verify that the use of social media, favorable attitudes towards animal cruelty-free cosmetics, altruism and environmental knowledge are positively related to the purchase intention of these products. It was also discovered that financial sensitivity is not positively related to the purchase intention of cosmetics exempt of animal cruelty. Through multiple logistic regression models, it was also found that higher values in the dimensions “Attitudes towards cruelty-free products” and “Environmental knowledge” represent higher chances of intention to buy these products. The results confirm a series of previous studies and allow the possibility of elaborating suggestions on future strategies to be developed by cruelty-free brands.

2021-01-01T00:00:00Z Bazan, Bárbara Fonseca, Manuel Cardoso, Paulo Ribeiro Fonseca, Maria Castro Teixeira, Andreia http://hdl.handle.net/20.500.11960/3725 2023-11-17T18:52:41Z 2021-01-01T00:00:00Z

Title: The attitude of european consumers towards the country of origin of products: the influence of "Made In" in the purchase intention Authors: Bazan, Bárbara; Fonseca, Manuel; Cardoso, Paulo Ribeiro; Fonseca, Maria Castro; Teixeira, Andreia Abstract: This study approaches the theme of country of origin as a criterion for choosing products. The research focused on Portuguese products, using a sample of 567 consumers from Germany, France, Spain, and United Kingdom, which are Portugal’s main importers. The dimensions “country image”, “perception regarding the country’s products”, “perception towards consumers of the products”, as well as the “purchase intention” of these products, were analyzed. The first two dimensions presented positive relationships with the purchase intention, but this did not happen for the third dimension. Based on the results of the study, recommendations for professionals were elaborated and suggestions for future research outlined.

2021-01-01T00:00:00Z Cardoso, Paulo Ribeiro Fonseca, Manuel http://hdl.handle.net/20.500.11960/3724 2023-11-17T18:36:50Z 2022-01-01T00:00:00Z

Title: Health communication on social media: perceptions and influences Authors: Cardoso, Paulo Ribeiro; Fonseca, Manuel Abstract: This study aimed to analyze how social media users perceived the health-related content disseminated in this channel. Specifically, it was intended to verify how the dimensions “entertainment,” “interaction,” “trendiness,” and “customization” impacted the “word-of-mouth” that the user could make to other users regarding health-related content. The methodological approach involved a questionnaire survey that integrated a set of statements, adapted from Kim and Ko’s study. Data were collected through an online survey using a convenience sample composed of individuals from the northern region of Portugal. As result, the authors found that the dimensions “entertainment,” “interaction,” and “trendiness” had positive values. “Trendiness” stood out as the dimension with the greatest impact on “word-of-mouth.” The dimensions “entertainment” and “customization” also showed to have an impact on “word-ofmouth” but in a more moderate way.

2022-01-01T00:00:00Z Rodrigues, Maria Inês Magalhães Fonseca, Manuel Garcia, Jorge http://hdl.handle.net/20.500.11960/3700 2023-11-16T10:47:59Z 2022-01-01T00:00:00Z

Title: The use of CRM in marketing and communication strategies in portuguese non-profit organizations Authors: Rodrigues, Maria Inês Magalhães; Fonseca, Manuel; Garcia, Jorge Abstract: he truth is that competitivity has gained a strong growth in business, and it is important that companies pay attention to the practice of their relational marketing strategies. Technology, innovation, and digital have been transforming the way society operates in the market. Organizations must look for current opportunities in order to add value of their business and negotiation process and of course in the way they act and interact with the target. This way, the current research demonstrates the importance of CRM in relational marketing practices, particularly in non-profit organizations. Regarding the methodology, a case study was developed using a qualitative methodology through semi-structured interviews in a convenience sample, with the aim of retaining the opinion fundraising and marketing responsible department between the different organizations under study. The main result of this exploratory study appears to prove the importance of using CRM for the good practice of relational marketing strategies in order to attract, retain, and build trust with their stakeholders.

2022-01-01T00:00:00Z