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http://hdl.handle.net/20.500.11960/3357| Title: | Branding Porto: a case study of the "essence of wine" |
| Authors: | Borges, Ana Pinto Vieira, Elvira Rodrigues, Paula |
| Keywords: | Events Tourism Satisfaction Visitors Intention to return Segmentation Communication |
| Issue Date: | 2018 |
| Publisher: | Emerald Publishing |
| Citation: | Borges, A. P., Vieira, E., & Rodrigues, P. (2018). Branding Porto: a case study of the "essence of wine". In M. A. Camilleri (Ed.), The branding of tourist destinations: theorical and empirical insights, (pp. 129-146). Emerald Publishing. https://doi.org/10.1108/978-1-78769-373-920181008 |
| Abstract: | The ‘Essence of Wine’ is the largest wine event that is held in Porto, Portugal. Therefore, this chapter explains how the tourists (domestic and foreign visitors), as well as local residents and exhibitors can influence the level of satisfaction of the event. The authors discuss about the tourists’ satisfaction. They suggest that satisfied tourists would be interested in returning to the event in the following years. In conclusion, this contribution implies that the loyal visitors and their positive publicity of the ‘Essence of Wine’ can improve the brand image of the event and of the destination. |
| URI: | http://hdl.handle.net/20.500.11960/3357 |
| ISBN: | 978-1-78769-374-6 |
| Appears in Collections: | ESCE - Capítulo de livros |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 4._Branding_Porto_A_Case_Study_of_the_Essence_of_Wine.pdf Restricted Access | 620.03 kB | Adobe PDF | View/Open Request a copy |
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