Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.11960/3358
Title: | The influence of the image and photography of e-commerce products on the purchase decision of online consumers |
Authors: | Pereira, Manuel Cardoso, António Fernandes, Carlota Rodrigues, Sandra D'Orey, Frederico |
Keywords: | Photography Image E-commerce Social networks Consumer behaviuor |
Issue Date: | 2023 |
Publisher: | Springer |
Citation: | Pereira, M. S., Cardoso, A., Fernandes, C., & Rodrigues, S. (2023). The influence of the image and photography of e-commerce products on the purchase decision of online consumers. In T. Pereira, J. Impagliazzo, & H. Santos (Eds.), Internet of everything : the first EAI Internacional Conference, IoECon 2022: proceedings, September 16-17, 2022, Guimarães (pp. 39-51). Springer. https://doi.org/10.1007/978-3-031-25222-8_4 |
Abstract: | This work had as main objective to understand the importance of photography for online sales, as well as to verify the power of the image in the decision of a purchase, regarding the attraction and loyalty of customers, especially through social networks and online sales platforms, which are today one of the main tools for sales from e-commerce. Regarding methodology, a questionnaire was conducted, consisting of 32 questions, through Google Forms, in order to collect the opinion about the influence of photography in e-commerce. An initial pre-test was made and, once approved, it was shared in November and December 2021, through a convenience sample, using the following social networks: WhatsApp, Facebook and Instagram. A 217 response was obtained, with the data allowing the conclusion that photography plays an important role when consumers seek to buy over the internet; that image is important in the online purchase decision; that photography in e-commerce acts as an important tool in attracting and retaining customers. The experience of e-commerce even after the pandemic increases more and more, in view of the immersion of society in the virtual world. Photography is a powerful tool for transmitting emotions, also adding emotional factors to advertisements, and through this, conquering intangible values to the product or service. |
URI: | http://hdl.handle.net/20.500.11960/3358 |
ISBN: | 978-3-031-25222-8 |
Appears in Collections: | ESCE - Artigos indexados à WoS/Scopus |
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