Consumer's willingness to engage in the circular economy: the higher education outlooks

Abstract

As a forefront approach of sustainability, Circular Economy (CE) has been considered one of the most powerful principles of modern society. It due to resource consumption continues to rise, governments and companies have started looking at the circular model, as a hedge against resource scarcity and as an engine for innovation and growth. This paper aims to bring together CE and consumer’s perspective, to perceive the impact of buyer’s choice on CE initiatives. A survey was conducted having in mind the engagement of the consumer with the circular economy concepts. The results pointed out the awareness and willingness of consumers for the transition of the linear to the circular production model, providing a value add by consumers for reducing environmental impacts and enhancing sustainability through CE initiatives such as reuse repairability.