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http://hdl.handle.net/20.500.11960/3725| Title: | The attitude of european consumers towards the country of origin of products: the influence of "Made In" in the purchase intention |
| Authors: | Bazan, Bárbara Fonseca, Manuel Cardoso, Paulo Ribeiro Fonseca, Maria Castro Teixeira, Andreia |
| Keywords: | Country of origin Nation branding Perceived quality Purchase intention |
| Issue Date: | 2021 |
| Publisher: | Springer |
| Citation: | Bazan, B., Fonsecas, M. J., Cardoso, P. R., Fonseca, M. C., & Teixeira, A. (2021). The attitude of european consumers towards the country of origin of products: the influence of "Made In" in the purchase intention. In A. Rocha, c. Ferrás, P. C. López-López, & T. Guarda (Eds.), Information Technology and Systems; ICITS 2021 (Vol. 2, pp. 241-255). Springer. https://doi.org/10.1007/978-3-030-68418-1_24 |
| Abstract: | This study approaches the theme of country of origin as a criterion for choosing products. The research focused on Portuguese products, using a sample of 567 consumers from Germany, France, Spain, and United Kingdom, which are Portugal’s main importers. The dimensions “country image”, “perception regarding the country’s products”, “perception towards consumers of the products”, as well as the “purchase intention” of these products, were analyzed. The first two dimensions presented positive relationships with the purchase intention, but this did not happen for the third dimension. Based on the results of the study, recommendations for professionals were elaborated and suggestions for future research outlined. |
| URI: | http://hdl.handle.net/20.500.11960/3725 |
| ISBN: | 978-3-030-68418-1 |
| Appears in Collections: | ESCE - Capítulo de livros |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Anexo_10.pdf Restricted Access | 274.24 kB | Adobe PDF | View/Open Request a copy |
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