Sociodemographic factors associated with EU citizens’ attitudes toward animal welfare standards in external trade

Abstract

This study examines the impact of sociodemographic factors on the attitudes of EU citizens towards animal welfare and their implications for trade policy. Variations in animal welfare legislation across major commercial blocks create ethical and economic challenges, with the EU implementing stringent standards compared with other countries. Data were drawn from the Special Eurobarometer 533 survey, conducted between the 3rd and 26th March 2023, which employed a multistage, clustered sampling method across all 27 EU Member States, yielding a representative sample of 26,368 respondents. The survey collected detailed information on attitudes toward animal welfare alongside sociodemographic characteristics. The results revealed substantial public support for stricter regulations and informative labelling, with attitudes differing with age (p < 0.001), education (p < 0.001), income (p < 0.001), and political orientation (p < 0.001), according to the multinomial regression applied to each of the independent variables. These results emphasise the importance of these factors in shaping consumer expectations. The findings highlight the need for policymakers to integrate ethical and societal values into trade negotiations, ensuring that policies reflect public concerns, promote fair competition, and encourage higher animal welfare standards internationally. Additionally, understanding the perspectives and motivations of livestock industry stakeholders remains critical for implementing effective welfare strategies. By aligning EU trade policy with citizen values and stakeholder practices, it is possible to advance animal welfare globally while balancing economic and ethical considerations and promoting a fair trade.