1. Repositorio Cientifico IPVC

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Registos:
DataTítuloAutor(es)TipoAcesso
2021Factors influencing the purchase intention of cruelty-free cosmetics in portuguese consumers: an exploratory approachSilva, Ana; Fonseca, Manuel; Cardoso, Paulo Ribeiro; Fonseca, Maria Castro; Teixeira, AndreiabookPartclosedAccess
2021The attitude of european consumers towards the country of origin of products: the influence of "Made In" in the purchase intentionBazan, Bárbara; Fonseca, Manuel; Cardoso, Paulo Ribeiro; Fonseca, Maria Castro; Teixeira, AndreiabookPartclosedAccess
2022Health communication on social media: perceptions and influencesCardoso, Paulo Ribeiro; Fonseca, ManuelbookPartclosedAccess
2021Creative strategy and storytelling in advertising: conceptual systematization and empirical analysis of Brazilian restaurant brandsCardoso, Paulo Ribeiro; Fonseca, Manuel; Pereira, Bruna ThaísarticleopenAccess
1-Jan-2019¿Cómo percibimos la publicidad? Antecedentes de la actitud hacia la publicidad e implicaciones en la intención de compraCardoso, Paulo Ribeiro; Vieira, Luís Henrique; Fonseca, ManuelarticleopenAccess

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