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Title: The role of social networks for decision-making about tourism destinations
Authors: Vieira, Bruno Miguel
Borges, Ana Pinto
Vieira, Elvira Pacheco
Keywords: Social networks
Tourism destination
Tourist behaviour
Analysed theories
Technology acceptance model
Perceived ease of use
Attitude towards the use
Previous influence factors
Issue Date: 2023
Citation: Vieira, B. M., Borges, A. P., & Vieira, E. P. (2023). The role of social networks for decision-making about tourism destinations. International Journal of Internet Marketing and Advertising, 18(1), 1-27.
Abstract: The influence of social networks (SN) on destination selection was studied as part of tourism management/marketing strategy. It also presented the new extension of technology acceptance model (TAM), considering the constructs of perceived usefulness (PU), perceived ease of use (PEOU) attitude towards the use (ATU), perceived enjoyment (PE), e-word-of-mouth (eWOM) and previous influence factors (PIF) to assess tourists' behavioural intention (BI) towards the use of SN for choosing the tourism destination. For such, we performed confirmatory factor analysis (CFA) and the hypotheses were tested by structural equation modelling (SEM). Logistic regression was conducted to explain the influence of SN on choosing and finding destination information. Of all the respondents, 66.5% had used SN to get information or decide on their tourist destination. Facebook and Instagram exhibited greater impact on tourist destination selection than LinkedIn. The results provided insights for marketers, governments and tourism related organisations.
ISSN: 1741-8100
Appears in Collections:ESCE - Artigos indexados à WoS/Scopus

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