Utilize este identificador para referenciar este registo:
http://hdl.handle.net/20.500.11960/3670
Título: | Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry |
Autores: | Lourenço, Vera Lúcia Catarino, André Whiteman Fonseca, Manuel José Sousa, Bruno Barbosa |
Data: | 2021 |
Editora: | IGI Global |
Citação: | Lourenço, V. L., Catarino, A. W., Fonseca, M. J., & Sousa, B. B. (2021). Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry. In P. Rodrigues, A. P. Borges, Building Consumer-Brand Relationship in Luxury Brand Management (pp. 158-177). IGI Global. https://doi.org/10.4018/978-1-7998-4369-6.ch008 |
Resumo: | Luxury management can be considered the management of paradoxes between intangibility and functionality, rationality and emotion, modern technology with traditional craftsmanship, showing that luxury comes from creation, timelessness, emotion, excellence, heritage, and authenticity. This chapter results from two methods, a qualitative analysis, which presents an analysis grid with the most varied characteristics; these are divided into six groups: identification, content, product page, utility, entertainment and complementary relationship, speed and other presences visible on three websites of luxury furniture brands. The other method is the quantitative one, which was a questionnaire with the understanding the perceived quality of the website using the WebQual scale, as well as understanding the purchase intention and the importance of the internet in the purchase decision process. |
URI: | http://hdl.handle.net/20.500.11960/3670 |
ISBN: | 9781799843696 9781799843702 |
Aparece nas colecções: | ESCE - Artigos indexados à WoS/Scopus |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
Anexo_5.pdf Restricted Access | 903.83 kB | Adobe PDF | Ver/Abrir Request a copy |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.